Google Ads – Pay Per Click

About the Course

Google Ads (formerly Adword) is one of the most effective ways to advertise today with unprecedented reach and potential to show ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of.


  • Set up your Ads account and track results beyond the click
  • Create relevant keywords and write compelling ads
  • Learn about reporting, analysis, managing Ads, and troubleshooting performance
  • Optimize performance for maximum ROI and implement strategies for Remarketing to past visitors
  • Step-by-step format with bite-sized, easy-to-digest, and implementable suggestion

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